Used for centuries. Sweet news for us! It’s an amazing little fruit with big news for the whole world. The healthy sweetness of PUREFRUIT™ originates from the monk fruit, which has been harvested for generations. Monk fruit grows on lush vines in the sub-tropical climate of Asian hillsides, where temperate conditions and elevation are ideal. For centuries Buddhist monks cultivated the small fruit and treasured it for its unique sweetness. Still family farmed and picked by hand, today you can enjoy the healthy, sweet benefits in your favorite products, made with PUREFRUIT™ Monk Fruit Extract!