Appeal 

Sugar Alternative

Delight in real fruit 

It’s no secret that there’s an overabundance of sugar and calories being consumed in our diets. We asked moms to share their opinions and thoughts about trends, balance, happy families—and the promise of healthy, sweet new days with PUREFRUIT™ Monk Fruit Extract! Here’s what they had to say.

Real moms, real responses

Opinions and approvals: Moms and women like you speak out
In a recent focus group study in January of 2011, we invited two dozen moms and women like you to be part of a feedback forum and share their thoughts on healthy lifestyles and how PUREFRUIT™ might fit in.

  • Favorable for the whole family

    Let’s face it, trying to accommodate everyone’s tastes and offer healthy alternatives can make shopping for the family a real tug of war. Moms agree that PUREFRUIT™ is the worry-free way to give everyone healthy options.
     
    “It appeals to families – it’s wholesome – it’s mother approved!” 

  • Feeling good about natural origins and natural process

    More than ever before you need to be confident that what goes into your cart and onto your table has real origins and no “hidden” chemical additives. Meet some moms who are pleased to know PUREFRUIT™ is a sugar substitute that comes with safety and trust.
     
    “I buy low calorie for myself and all natural for my kids so this is a delicious option for the whole family.”

  • Accepted as a healthy choice

    Label reading can become a full time job—and who really has time to research all those additives you can’t even pronounce? With 70% of moms looking for naturally sweetened products, these women found that PUREFRUIT™ is a natural, great tasting way to reduce sugar using the healthful goodness of fruit.
     
    “We are all striving to eat healthy and (this offers us the option to) still be able to quench our old sweets habit.”  

Sugar Alternative

Did you know that if we actually measure the portions we routinely eat, chances are, we're eating two, three, four or more times the amount on the label?