Enlightening answers and more delicious details on the revolutionary sweetness of PUREFRUIT™ Monk Fruit Extract.

• What is PUREFRUIT™?
  PUREFRUIT™ is all-natural, real sweetness extracted from real fruit. Used as an ingredient, PUREFRUIT™ naturally adds a great, sweet taste to food and beverages with no calories. Because it is a concentrated sweetness, it takes only a small amount of PUREFRUIT™ to make products taste great, so you get the same great sweet taste, with fewer calories.

• Where does PUREFRUIT™come from?
  PUREFRUIT™ is fruit essence, extracted from the monk fruit. Monk fruit grows in the valleys and foothills of Asian mountainsides and has been harvested for centuries. The small sub-tropical fruit is named after Buddhist monks who first cultivated it nearly 800 years ago.

• How is the sweetness extracted?
  The sweetness of PUREFRUIT™ is a highly-concentrated, zero-calorie concentrate found in the monk fruit. To extract the natural sweetness, the fruit is crushed and infused with hot water, filtering out the healthy sweetness.

• If PUREFRUIT™ has zero calories, why do some products with PUREFRUIT™ have calories listed?
  As a sole ingredient, PUREFRUIT™ itself is calorie-free. Certain products may contain some sugar or other ingredients, which can contribute to calorie content. But here’s the great news: products that contain PUREFRUIT™ and other ingredients have great sweet taste and have fewer calories!

• How do I know if PUREFRUIT™ is safe?
  PUREFRUIT™ has a US Food and Drug Administration (FDA) Generally Recognized as Safe (GRAS). It is Kosher and Halal Certified, and GMO-free (no genetically modified organisms). The natural extraction process ensures an all-natural and healthy sweetness.

• What kinds of products will contain PUREFRUIT™?
  PUREFRUIT™ adds delicious, natural sweet taste to your family’s favorite products, including juices, juice drinks, flavored waters, carbonated beverages, yogurt, cereals, and nutrition bars, all with less sugar. You can check the label for “Naturally Sweetened with monk fruit Extract.”

• Is monk fruit known by any other names?
  Yes. It is sometimes listed on the ingredient label with its Asian name “luo han guo” or “luo han fruit” (luo han translates as “monk” and guo is “fruit.”)

• Where can I find PUREFRUIT™?
  In the coming months you will begin to see it in more and more of your favorite beverages and foods. Remember to check the label!